Question: Are consumer decisions heavily influenced by social psychology? Why or why not?
Answer: Not only consumer decisions, but all decisions are heavily influenced by social psychology.
As a very concise, scientific article (“The Freedom” by Rav Yehuda Ashlag) explains who we are is influenced by 4 factors: genetic inheritance, upbringing, education and environmental influence.
As even upbringing and education is also dictated, influenced by the environment, society we live in, we can see that especially by adulthood we are completely the product of our environments, and our only available, free choice in life is choosing the right environment for ourselves which will fully determine our values, aspirations, fashions, goals and our chances to achieve what we “want” to achieve – which is of course also determined by the environment.